About Open Choice

Insurance made simple.
Coverage that works.

We're building the modern insurance marketplace — connecting people with the right coverage from trusted carriers, backed by licensed agents in all 50 states.

Our Mission

To make insurance shopping transparent, fast, and stress-free for everyone.

For too long, comparing insurance has been confusing, time-consuming, and frustrating. We believe it should be as simple as shopping for anything else online — clear pricing, honest comparisons, and expert help when you need it.

That's why we built Open Choice: a marketplace that gives you access to insurance agents from 50+ top carriers. No pressure. Just straightforward help finding the coverage that fits your life.

🎯

500K+

Customers served

🏆

50+

Insurance carriers

🇺🇸

States licensed

Our Story

How we started and where we're going

2019

The Problem

Our founders spent weeks shopping for insurance — calling different agents, filling out the same forms over and over, never sure if they were getting the best deal. There had to be a better way.

2020

The Solution

We launched Open Choice to solve this exact problem. One simple form. Multiple quotes. Licensed agents to help you make sense of it all. Within months, many were using our platform to find better coverage.

2025

Today

The carrier and agents we've partnered with have helped more than 500,000 customers save money on their coverage. We've expanded and built a team of licensed professionals dedicated to making insurance shopping simple.

What We Believe

The principles that guide everything we do

Transparency First

No hidden fees, no fine print surprises. Agents show you exactly what you're getting and what it costs — always.

Respect Your Time

Get quotes in 5 minutes or less. No waiting weeks for responses. Fast answers when you need them.

Expert Guidance

Licensed insurance professionals available when you have questions. Real people, real expertise, zero pressure to buy.

Your Choice Matters

We give you options. Agents help you compare carriers side by side and choose what makes sense for you.

Why Choose Open Choice?

Little Hassle

We're a marketing site, not an insurance company. You get the rates directly from agents.

Licensed in All 50 States

Wherever you live, we have licensed professionals who understand your state's requirements and regulations.

Real-Time Turnaround

Get quickly connecte with agents who check best rates against multiple carriers quickly.

Ongoing Support

Need to file a claim? Update your policy? Change carriers? We're here for the long haul, not just the sale.

Traditional Insurance Shopping

❌ Call multiple agents individually
❌ Repeat your info 10+ times
❌ Wait days for quotes
❌ Never sure if you got the best deal
❌ High-pressure sales tactics

 The Open Choice Way 
✅ One simple 5-minute form
✅ Instant quotes from 50+ carriers
✅ Compare quotes with  agents
✅ Licensed agents always available
✅ Zero pressure to buy

Built By People Who Care

Meet the team making insurance less painful

Our team is made up of insurance professionals, technology experts, and customer advocates who all share one goal: make insurance shopping suck less. We're licensed in all 50 states, we answer our phones, and we genuinely care about helping you find the right coverage.

100+

Licensed agents always on staff

24/7

Quote availability

4.8★

Average customer rating of partner carriers

Ready to compare rates?

See what you could save in 5 minutes. No commitment required.

Licensed agents available • All 50 states • Free quotes

Insurance made simple.Coverage that works.